You’ve heard the old adage “one bad apple spoils the whole bunch.” When it comes to online reviews for private practice physicians, this couldn’t be more accurate. Despite the glowing opinions of your most loyal patients, a few unhappy respondents can drive down your score and leave prospective new patients feeling wary.
For years, the healthcare industry has wrestled with how much credit to give review sites such as Yelp and Google Places. But today, with so many patients turning to healthcare-specific review sites like Healthgrades and RateMDs, and the growing presence of healthcare providers on Facebook, there’s no denying the importance of online reviews and social media. In fact, according to statistics provided by the Mayo Clinic Health Care Social Media List and American Hospital Association, 41 percent of people said social media would affect their choice of a specific doctor, hospital or medical facility.
So, how do you improve online reviews along with your online reputation? Here are a few of the best practices for private practice doctors:







It’s one of the first procedures you learned in nursing school and, for many nurses working in a hospital environment, it can be one of the most common tasks you perform each day. IV starts have become so routine, you could probably do them in your sleep—though it’s likely frowned upon in most institutions. When it comes to starting IVs, you’re a seasoned pro.
There are plenty of things that change amidst the transition from childhood to adulthood. You no longer cry when your scoop of ice cream tumbles to the concrete, for example. And, more than likely, you no longer need the security of a teddy bear nightlight to ward off bad dreams. However, just because you’re paying your own bills and willingly consuming spinach doesn’t mean you’re suddenly immune to the pain and anxiety of a visit to the doctor.
