As a physician, you’re nothing like a used car salesperson — nor would anybody suggest you behave like one. Your No. 1 priority is to provide the personalized care your patients need, not offer a transactional service. And merely suggesting you change your methods to align with customer service and sales tactics can be insulting to both you and the people you help.
Feeling good about yourself doesn’t just help you live a happier and more successful life. As it turns out, patient self-esteem can have a significant impact on a person’s physical wellbeing, too.
