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Important Risk and Safety Information for Gebauer’s Pain Ease® and Gebauer’s Ethyl Chloride®:

Do not spray in eyes. Over spraying may cause frostbite. Freezing may alter skin pigmentation. Use caution when using product on persons with poor circulation. The thawing process may be painful and freezing may lower resistance to infection and delay healing. If skin irritation develops, discontinue use. CAUTION: Federal law restricts this device to sale by or on the order of a licensed healthcare practitioner.

Gebauer’s Pain Ease Only:

Apply only to intact oral mucous membranes. Do not use on genital mucous membranes. Consult your pediatrician when using on children 4 years old and younger.

Gebauer’s Ethyl Chloride Only:

Published clinical trial results support the use in children 3 years of age and older. Ethyl chloride is FLAMMABLE and should never be used in the presence of an open flame or electrical cautery equipment. Use in a well-ventilated area. Intentional misuse by deliberately concentrating or inhaling the contents can be harmful or fatal. Do not spray in eyes. Over application of the product may lead to frostbite and/or altered skin pigmentation. Cutaneous sensitization may occur, but appears to be extremely rare. CAUTION: Federal law restricts this device to sale by or on the order of a licensed healthcare practitioner.

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How Dermatologists Can Build Patient Loyalty

By: Sue Zagula | On: December 19, 2017

dermatologist-patient-loyalty.jpgThese days, people who need or want aesthetic treatments can shop around. Most feel any dermatologists can do Botox or fillers, so they will go to the one who’s offering the best deal. That’s why building patient loyalty is so important.

Outside of surgical revenue where fees are generally high, the most lucrative procedures are those where patients return for additional treatments. But practices lose patients all of the time— sometimes over very small price differences—when those same practices should be working to keep those same patients.

The good news is all of the elements that garner patient loyalty are simply good business practices. Although you may already may be doing some of them, you may need to put in a little more effort to make them work. Here are four things dermatologists can do to build patient loyalty.

Build Loyalty by Educating Patients

If you want to build patient loyalty and develop a thriving business you’ll have to spend a lot of time educating your patients. A study in The Journal of Clinical and Aesthetic Dermatology found successfully managing dermatological conditions depends largely on patient education strategies.

Putting forth the effort to educate patients properly can produce long-lasting benefits for patient care and build loyalty. It is an important and effective way to communicate with your patients because it empowers them and promotes trust.

Treat Every New Patient Like an Important Guest

One of the first steps you can take to build patient loyalty is by making every one of your new patients feel like a special guest. Make them feel important from the moment they step into your office. That means doing things like:

  • Not making them feel rushed
  • Giving your patients your undivided attention
  • Expressing empathy by imagining yourself in their shoes

You may play soft music to create a restful atmosphere, or offer them something to drink or a snack. If you can give them something they’ve never had before, their loyalty will build from day one.

Build Patient Loyalty by Expressing Appreciation

Let your patients know that you appreciate their business. Look for ways to show them by going beyond a simple “thank you.” 

You can even create a loyalty program, similar to the ones you’ll find in retail sector. Research shows people respond favorably to loyalty programs. A Wharton College study found those who were offered the chance to take part in a special program that would earn them free services were twice as likely to join and complete the program.

When done  properly and professionally, practices with loyalty programs can increase sales across all service lines.

Mind Wait Times

Another way to build patient loyalty is by keeping wait times to a minimum. Be mindful of appointment times and make sure your scheduling software is up-to-date to avoid glitches. This will help to keep you on schedule, or maybe even get ahead if an appointment runs shorter than expected.

Communication Builds Loyalty

Find out what your patients want and give it to them. If they don’t tell you directly, maybe you can offer them a survey. Ask a lot of questions and listen closely to their answers.

If more than one person is having trouble getting in to see you during the week,  consider adding intermittent Saturday hours to satisfy the need.

You also can keep your patients updated. If things are changing at the office, tell them. Your patients will feel special if they feel like they are being informed as part of the practice.

It’s up to you to make sure your practice meets the expectations of a demanding public, but you don’t have to do it alone. Discover the other ways to improve your practice with our free guide, Stop the Budget Bleed: How Private-Practice Physicians Can Reduce Spend.

Higher Revenues, Happier Patients Lower Costs - Learn More